Brevo Zapier Integration: Automate Your Email Workflows

Brevo's native integrations cover the most popular platforms, but what about everything else? That's where Zapier comes in. Zapier connects Brevo to over 6,000 apps — letting you build automations between Brevo and virtually any tool in your stack.

This guide explains how the Brevo–Zapier integration works and walks through practical examples you can set up today.

What is Zapier?

Zapier is a no-code automation platform that connects different apps using "Zaps" — automated workflows made up of a trigger (an event in one app) and one or more actions (tasks performed in another app).

For example: "When a new response is submitted in Typeform (trigger), add the contact to a list in Brevo (action)."

Zapier handles the data transfer between apps, so you don't need to build custom integrations or write any code.

What Brevo Triggers and Actions Are Available in Zapier?

Brevo Triggers (events that start a Zap):

• New Contact is Created in Brevo
• New Contact is Added to a List
• Contact Attribute is Updated
• New Email Campaign is Sent

Brevo Actions (things Zapier can do in Brevo):

• Create or Update a Contact
• Add Contact to a List
• Remove Contact from a List
• Create a Contact Note
• Send a Transactional Email
• Update a Contact Attribute

Setting Up the Brevo–Zapier Connection

1. Log into your Zapier account (create a free account at zapier.com if you don't have one)
2. Click Create Zap
3. Search for "Brevo" as your app in either the trigger or action step
4. Click Connect and you'll be asked to enter your Brevo API key (found in Brevo → Settings → SMTP & API)
5. Zapier will test the connection — once confirmed, you're ready to build

Practical Zap Examples

1. Add Typeform Respondents to Brevo

Use case: You use Typeform for lead gen forms, quizzes, or surveys. You want respondents automatically added to Brevo.

Trigger: New Entry in Typeform Action: Create or Update Contact in Brevo

Map the Typeform fields to Brevo attributes:

• Email field → Email
• Name field → First Name / Last Name
• Any other field → Custom contact attribute

Optionally add a second action to also Add Contact to List so they're immediately enrolled in an automation.

2. Sync Calendly Bookings to Brevo

Use case: When someone books a meeting through Calendly, you want to add them to Brevo and send a preparation email.

Trigger: Invitee Created in Calendly Action 1: Create or Update Contact in Brevo Action 2: Add Contact to List (e.g., "Meeting Booked") → this list triggers a Brevo automation that sends the preparation email

3. Add New Stripe Customers to Brevo

Use case: New Stripe customers should be added to a "Customers" list in Brevo for post-purchase sequences.

Trigger: New Customer in Stripe Action 1: Create or Update Contact in Brevo (email, name) Action 2: Add Contact to List (e.g., "Stripe Customers") Action 3: Update Contact Attribute — set IS_CUSTOMER to true and PAYMENT_DATE to today's date

4. Tag Brevo Contacts Based on Link Clicks

Use case: When a contact clicks a specific link in your Brevo campaign, update their profile with a tag.

This is trickier because it starts in Brevo. Use Brevo's native automation (available without Zapier) to update a contact attribute when they click a link. Then use Zapier if you need that attribute change to trigger something in another app.

5. Slack Notification When a Contact Unsubscribes

Trigger: Contact Attribute Updated in Brevo (watch for unsubscribe events via webhook) Action: Send Slack Message to #email-marketing channel

Use Zapier's Webhooks by Zapier trigger combined with Brevo's webhook events for more granular trigger options.

Zapier vs Brevo Native Integrations

For common platforms (WordPress, WooCommerce, Shopify), Brevo's native integrations are more feature-rich and often more reliable than Zapier-based alternatives. Use native integrations when available.

Zapier is ideal for:

• Connecting niche tools that don't have native Brevo integrations
• Quick prototypes — test a new workflow before committing to a native integration
• Complex multi-step workflows across 3+ apps

Zapier Pricing Note

Zapier's free plan allows up to 100 Zap runs per month with single-step Zaps. For multi-step Zaps or higher volumes, a paid Zapier plan is required (starts at ~$20/month). Factor this into your cost when comparing to native integrations.

Brevo Pricing at a Glance

All plans include unlimited contact storage. See full pricing on Brevo →